Tag: models

In this year’s Sports Illustrated Swimsuit edition, Lexus is utilizing QR coding to bring the models in the magazine to life. The ad features three models that spring to life when the reader holds a QR reader over the image of the models on the page. The models walk towards the phone to music and a Lexus slogan. This is a definite step forward for a QR technology that’s seemingly stalled out as people continue to criticize its clumsiness, but in this instance Sports Illustrated and Lexus are bringing the technology to a much wider audience in a new form in a continued attempt to keep the swimsuit edition current and innovative.