While online music business missteps and failures litter the information super highway, MySpace has a good chance to hit paydirt with a new music business model that pleases music fans, artists, record labels and News Corp. bosses.
MySpace Music launched September 25th to mostly enthusiastic press and extremely hopeful music industry execs. Four major labels including Sony BMG, Universal Music Group, Warner Music Group, and EMI are on board. The new site incorporates streaming music and a download store. Streaming music is free to users, supported with advertising brokered by MySpace. One-click music purchases will be fulfilled by Amazon’s MP3 download store. Advertising partners include Toyota, hosting a year-long download giveaway called “Toyota Tuesday’s,” McDonald’s brand-wrapping music players with other elements sponsored by State Farm and Sony Pictures. Continue reading “MySpace Music might pay off”
