Nextdoor, a private social network platform for local communities, has reportedly infiltrated over a quarter of neighborhoods across the nation. Functioning less like an exclusive Facebook, and more like a community-based web forum with real names and verified addresses, Nextdoor excels in its capability in forging a neighborly bond that is usually lost nowadays.
The rapid growth of Nextdoor corresponds nicely to that of the messaging apps, as both substitute the one-to-many communication model that most social media perpetrate with a one-to-one, sometimes one-to-few approach of connecting with friends and neighbors. The spread of Nextdoor signifies the rising demand for a more intimate mode of communication and social connectivity.
