French startup Smiirl has created the Fliike, a design-oriented display of a simple metric of increasing importance to small business owners: their Facebook likes. The Fliike is meant to be displayed in a storefront to bridge the gap between a business’ physical and virtual presences. The Internet of Things is hardly a new concept, but Smiirl’s delivery of it in such an elegant package could redirect the Internet of Things movement towards simple, single-data-point-driven devices providing the link between the digital and physical worlds.