Looking ahead to their long-awaited IPO, Twitter is looking to follow Facebook’s lead and launch an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter. At this point it’s unclear how far along Twitter are in building this exchange, but they’ve already met with several FBX partners who are well versed in the field of brand retargeting. Twitter would also like brands to buy directly on the exchange , and are already in talks with major brands to make this service a reality.
Tag: Online advertising
Video Ads Coming To Facebook
According to the Financial Times, Facebook users might find video advertisements in their newsfeeds as soon as July, with Facebook hoping to grab some advertising revenue away from TV and open up a new revenue stream to appease shareholders. Facebook’s client council include brands like Coca-Cola, Ford, and Unilever, all of whom expect to take part in trials. The worry, however, is that users will find the experience so disruptive that they will move on to other websites and social networks. Indeed, just last week it was reported that Facebook’s user numbers are on the decline despite Facebook Home and other attempts to keep users engaged. Facebook will present the videos silently, with the user choosing whether or not to activate the sound. At what price will this video advertising come? That remains to be seen, but raises another question: how long until Facebook offers an ad-free newsfeed, for a price?
Turn Report Shows Declines in Mobile, Social; Growth In Video, Display
Advertising company Turn has reported that in Q1 of 2013 the average CPM for video and display ads grew 6 and 15 percent, respectively, while mobile and social ads each saw average CPM declines of 45 and 20 percent, respectively. The decline in mobile ad prices has been attributed to concerns over a lack of standards for anonymous tracking. Social ads remain immensely popular with their low price and detailed targeting options, but the growth in display and video ads shows a desire among advertisers to continue to use big canvas formats. The report also made reference to a highly desirable, young demographic called “the digital elite,” which is drawing up to 85% greater CPMs due to its social nature, strong internet presence, and large amounts of disposable income.
