Research released by GfK Media suggests that over-the-air (OTA) TV viewership drastically increased, to 54 million American viewers, up from 46 million a year ago. According to the report, minorities and younger consumers are at this point more likely to rely on the broadcasting, with 17.8% of American homes exclusively OTA reliant, as compared to 15.0% last year. In total, GfK Media estimates that more than 20.7 million households – or 53.8 million consumers – receive television exclusively through broadcast signals. At the same time, the survey found that a small, but increasing, number of households canceled their paying TV service at their current home. In 2012, 6.9 million households eliminated pay-TV service and now rely on over-the-air reception. In addition, homes headed by younger adults – with a head household age of 18-34 – are more likely to have switched to OTA broadcasting in the last year. Lower-income households similarly trend towards broadcast-only television; 26% of homes with an annual income under $30,000 receive TV signals solely over-the-air. By comparison, 11% of homes with incomes $75,000 or greater rely exclusively on broadcast signals.
Tag: over the air
Aereo Raises 38 Million For Over-The-Air TV
There are not too many companies more disruptive than Barry Diller’s Aereo TV that grabs over-the-air television and sends them to user’s mobile devices and PCs over the internet. It’s a cord-cutters dream and a cable companies worst nightmare. Not surprisingly, the New York based company has had to spend a lot in court fees but a $38 million B round signals renewed strength from the web TV service with plans to expand in 22 more cities.
