Tag: PepsiCo

The now infamous “Crash the Super Bowl” contest is now open to people in all 46 countries in which its chips are sold. In previous years the contest was only open to U.S. customers, but by going global the PepsiCo brand is hoping for more quality submissions, and is simultaneously banking on a vastly increased PR reach in light of American Football’s growing global presence. The core of the contest is the same: Doritos will air two user-generated ads during the Super Bowl, one selected by fan votes and the other by the Doritos marketing team. In its firm belief that good, creative content can come from anywhere, Doritos is putting its stake into its customer base more than ever before, extending the contest over multiple social media platforms.