Tag: Pitchfork Media

SeatGeek is an Entertainment ticket search engine that uses its data to index popularity, helping brands spot up and coming bands to sponsor. One such brand is insurer State Farm, who has partnered with the startup to look for the next big thing. By watching ticket sales across the web, along with the size of the ticket resale market, SeatGeek believes it can identify bands on the verge of popularity among younger crowds that brands want to reach. This data will help State Farm to sponsor bands that will generate buzz for the brand within the younger age group that it often fails to reach.