Building equity in someone else’s platform has never been the most secure means of operating, so it’s no surprise that some publishers are shying away from putting significant resources into developing fan bases on Facebook. Now that Facebook’s new algorithm limits a social post’s reach to 20 percent of a brand page’s audience, the cooling effect is accelerating. As digital and social media managers begin to understand the effect Facebook fans have on their brands, and what it takes to gain and retain them, many are looking other places for organic fan interaction and brand promotion. This could be the beginning of the end of the “like” era.
Tag: publishing
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How social media can save books
Social media has infiltrated the hemispheres of today’s society by embedding itself into the framework of business interactions, personal relationships, mobile distractions, television and other elements that shape our culture. While some situations and technologies adapt quickly to the transparency and hyper-connectedness of social media, other avenues take time to get used to the idea. One such avenue is books.
The publishing industry in general is threatened by the disruptive advancements that social media generates because it changes the structure of writing from a speech to a discussion. But, this doesn’t have to be a negative attribute – this could be what actually saves the publishing industry from a meager future on the new media sidelines.
