What Happened
Domino’s continues to explore the use of digital technologies in pizza delivery as the company announces a new integration with IFTTT. For those uninitiated, IFTTT, an acronym for “If this, then that,” is a platform that allows users to create customized, conditional interactions between apps, online services, and other connected devices.
Previously, Domino’s has created a few applets on IFTTT to facilitate sync-up between pizza ordering and other app-based actions. Now with the new integrations, the pizza chain is allowing customers to automate their smart home devices based on the status of their pizza delivery. For example, they can set up an IFTTT action that automatically turns off their connected sprinklers or turn on the porch lights when their pizza delivery is arriving.
What Brands Need To Do
Domino’s is no stranger when it comes to leveraging digital tools to enhance its customer experience with a tech halo, notably for its experiments of “one-click ordering.” The company previously created an Alexa skill and a Google Assistant action for ordering pizza via voice command. This IFTTT integration is a natural step as the company continues to dive deeper into the smart home space to optimize its pizza delivery experience for the tech-savvy customers.
The smart home is a new frontier for brands to explore, with emerging connected devices offering brands a way to reach customers at home and unlock new experiences. According to IHS Markit, 80 million smart home devices were delivered worldwide in 2016, a 64% increase from 2015. And that number is only set to grow. For brands looking to improve their retail or customer experiences, Domino’s sets an example in how new digital tools can be applied to better serve connected consumers at home.
Source: Engadget
