Tag: ron johnson

JC Penney’s Ron Johnson was expected to save the major retailer as CEO, but 17 months later he’s out of a job. An insightful article from Time describes five major mishaps they made, most notably around their “fair and square” pricing model that eliminated discounts. In truth, it appears Johnson overlooked JCP’s core consumer who actually enjoyed the couponing game. The article is also quick to point out the lack of focus groups that could have prevented the oversight.