Tag: Scott-Susskind

2009, the dawn of the connected TV?

Posted on by Lab Team

L204A-ia

Broadcom announced this month that LG Electronics had selected its BCM3549 Media SoC (System on a Chip) as the core for its new line of connected HDTVs. The new LG models will feature their Netcast Entertainment Access which provides viewers access to broadband content and services including Netflix and media widgets right through the TV screen.

This announcement further supports the prediction that 2009 will see the dawn of the Connected TV. Although, to be fair, Sony has had a broadband TV solution since 2007 through their Bravia Internet Video Link. The BIVL, which provides a wide variety of hyper-syndicated & premium content to certain Bravia models, is a small broadband-connected device that connects to the back of the set. This year Sony is scheduled to begin shipping the Bravia XBR9 and Z-Series which have the BIVL module integrated in the TV. Continue reading “2009, the dawn of the connected TV?”

The role of IT in new media marketing

Posted on by Lab Team

techmediaMedia agencies are increasingly engaging their information technology (IT) leaders to assist in new media strategies for their clients. The shift from long-understood media distribution channels to the murkier, more transient ones that comprise new media is forcing media agencies to re-align their core competencies with IT disciplines.

Why IT?

Content is information. Regardless of the form the content may take. With few exceptions, it is created, modified, distributed, displayed and stored as information.

Media is technology. By definition Media is the physical layer supporting the content. The medium by which this information is communicated.

In today’s digital ecosystem, the perception that the two are mutually exclusive is obsolete: Enter IT. Continue reading “The role of IT in new media marketing”

Best and worst of CES 2009

Posted on by Lab Team

Best and worst of CES 2009 (iStock)When exploring a huge show like CES, it’s inevitable that you will discover that not all manufacturers give equal thought to their products.  Some will shine with obvious innovation. A great many will barely register above a yawn.  And some will leave you shaking your head in disbelief.

Here are just a few that fall into these categories…

Continue reading “Best and worst of CES 2009”

CES 2009: Windows 7 gives CE brands a home

Posted on by Lab Team

Device StageCES 2009 Las Vegas.  In a crowded section of the Microsoft booth, show attendees vie for position to get a first glimpse of the soon-to-be-released Windows 7.   Though the list of new features is plentiful, one in particular is sure to become the CE manufacturer’s best friend.

The new feature, dubbed “Device Stage” is a user interface that is automatically launched when a recognized device is attached to the system.  The interface provides a brand-customizable set of visual assets and actions contextual to the connected device. Continue reading “CES 2009: Windows 7 gives CE brands a home”