Tag: Set Top

As Americans begin to abandon cable TV providers in favor of streaming services, and those streaming services being to gain a foothold in the living room environment, content providers are aiming to distribute to the widest variety of services possible. Set-top box manufacturer Roku added new live broadcast programming to its selection in the form of WatchESPN and WatchDisney channels.  These networks are available widely to tens of millions of digital cable subscribers, and represent an effort on the part of content providers to accommodate varying user tastes to ensure they aren’t left behind by rapid developments in how people choose to consume media.