Mentos is launching personalized news bulletins that make Facebook activity entertaining and engaging enough to be broadcast on a news network. Integrated into their “Stay Fresh” campaign, the “Fresh News” is generated through an app by the same name, and streams for 24-hours to serve up a constant stream of humorous news reports by pulling in media updates from Facebook and affiliated social media accounts. Two news anchors present satirical news highlighting a user’s recent updates, emphasizing how “fresh” the subject may – or may not – be.
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