Tag: tumblr

Tumblr: Better for Brands Than Facebook or Twitter?

Posted on by Lab Team

Facebook and Twitter are the go-to channels that emarketers usually choose for social media marketing, but Tumblr says it just might have certain advantages over those two when it comes to brand engagement.

In comparison to Facebook and Twitter, branded content, especially the creative ones, enjoys a significantly longer shelf-life on Tumblr. As a result, this allows for greater earned engagement long after the content would have expired on other platforms. Furthermore, Tumblr offers a mix of video, text, and image-sharing tools that brands are utilizing to better engage with their audience. 

Yahoo Integrates Tumblr Sponsored Posts

Posted on by Lab Team

Yahoo announced that content from Tumblr Sponsored Posts will be promoted across Yahoo Gemini and its other, related content streams. Ads and linked content attached to those Sponsored Posts will follow – so you can ask users to follow or reblog you across the Internet, magazines, and mobile experiences. It’s the powerful step that many were waiting for, and it makes Tumblr’s ad platform that much more useful.

AMC Series To Premiere On Tumblr

Posted on by Lab Team

AMC is premiering their new series, Halt and Catch Fire on Tumblr a full two weeks ahead of its TV debut. It’s a TV first for the tech drama but seems to be a fairly strategic move. We reported earlier on Tumblr’s huge social TV presence, garnering more than 2x the chatter of Twitter based on a Pulsar study. By incentivizing that audience to engage upfront, Halt and Catch Fire should be well positioned to drive buzz all season.

Tumblr Now Features Mobile Blog Edits

Posted on by Lab Team

Tumblr finally updated its mobile app to include a full theme editor, which makes Tumblr entirely transferrable as a platform between both mobile and desktop. Tumblr has had an app for about five years, but it has been notably missing a theme editor, which means that the true potential of the platform was only realized on computers. Updating both its iPhone and Android apps, the new editor provides the ability to edit the entire theme of blogs, from colors to layout, as well as letting users manipulate different aspects of their blog within a live preview. It means that international users who are used to mobile social networks will have an easier time with the platform, and that Tumblr’s adoption numbers could see a spike from broader, global adoption. 

Tumblr Has More Social TV Activity Than Twitter

Posted on by Lab Team

According to a new study that looks at an 11-day window to compare live TV chatter on Twitter and Tumblr, the volume of social-TV activity on Tumblr far exceeds that of Twitter. The study, conducted by the U.K.-based Pulsar, pulled data from Datasift and looked at activity around four episodes from TV shows in the fall and winter of 2013: “Sherlock,” “Supernatural,” Pretty Little Liars,” and “Sleepy Hollow.” Pulsar found that 70% of those social mentions within 11 days of the show happened on Tumblr, with the other 30% on Twitter. Twitter mentions spiked whilst the shows were actually on TV, but Tumblr mentions had more longevity after the shows were off of the air, sustaining their momentum for days. So while Twitter might, in fact, rule the real time social mentions, Tumblr seems like the place to go immediately afterwords for the social afterlife.

SeatGeek Partners With State Farm

Posted on by Lab Team

SeatGeek is an Entertainment ticket search engine that uses its data to index popularity, helping brands spot up and coming bands to sponsor. One such brand is insurer State Farm, who has partnered with the startup to look for the next big thing. By watching ticket sales across the web, along with the size of the ticket resale market, SeatGeek believes it can identify bands on the verge of popularity among younger crowds that brands want to reach. This data will help State Farm to sponsor bands that will generate buzz for the brand within the younger age group that it often fails to reach. 

Tumblr Rolls Out Native Ads

Posted on by Lab Team

A weeks after the Yahoo acquisition, Tumblr is rolling out its native ad product that features brand sponsored posts that appear as any other piece of content on the platform. The posts will simply include a $ sign to indicate paid content and will be integrated within the user’s dashboard stream. The new product has all the pros and cons of native advertising. The custom nature of Tumblr-specific content force brands to get creative about their posts but there are significant cost and time associated as well.

So will the new rollout attract advertisers? So far, Denny’s AT&T, Ford and others have taken part, likely attracted by the 46.5% of Tumblr’s audience that falls between 18-34. The average user–29 million uniques in total–spends 153 minutes on the platform per month as well.

Yahoo Acquires Tumblr for $1.1 Billion

Posted on by Lab Team

As many expected, Yahoo today announced that it acquired the social media service Tumblr for $1.1 Billion in a cash deal this morning. Yahoo has promised not to ‘screw [Tumblr] up,’ and to let it run as an independently operated business. Yahoo’s first move, however, has been to move its official blog to yahoo.tumblr.com. Yahoo estimates that the deal will expand its audience by 50% and its overall traffic by 20%. The company plans to wire its personalization and search into Tumblr’s massive collection of blogs, and the companies will work in tandem on “seamless advertising oportunities.” 

Tumblr Hits 100 Million Blogs

Posted on by Lab Team

Tumblr has experienced solid growth in the last year, entering the top 10 most visited sites in the world and passing 100 million blogs on the platform. With a monthly audience of more than 170 million, Tumblr has made a big advertising push, rolling out paid ads with mobile products expected soon. The result should turn a profit for the blogging platform for the first time this year.

Tumblr Turns To Advertising

Posted on by Lab Team

Tumblr, the blogging network that boasts over 170 million monthly visitors, began to run ads last year for the first time – a decision that ran against the stated ethos of CEO David Karp, who once said that “[the company is] pretty opposed to advertising. It really turns our stomachs.” It now appears, however, that he has reconsidered, and Karp now maintains that creative, well-structured advertising can work with Tumblr. An example is the recent Ford Lincoln campaign that featured vintage cars and cinematography. Other potential reasons have surfaced, such as the rumored $13 million in revenues that Tumblr earns annually from advertising. With Tumblr shifting increasingly towards mobile, how they choose to advertise will be an important subject of debate, with 170 million pairs of eyes per month at stake.