What Happened
Apple has released the much-anticipated watchOS 2 after about a week’s delay due to “unexpected bugs.” The new operating system brings native apps, new personalization features, and HomeKit support to Apple Watch. In related news, iOS 9 was also released to the public last Wednesday after months of beta testing, bringing proactive search, along with several security and performance updates to millions of Apple users.
What Brands Should Do
As we wrote on Apple’s WWDC event earlier this year, watchOS 2 offers more opportunities for brand integrations through its enhanced personalization features like “complications,” which allow branded apps to add functionality to the watch face. The added support for native apps also promises a faster and more reliable user experience for third-party apps developed by brands. Similarly, iOS 9 brings proactive search extensibility to Apple’s mobile devices, which means brands need to get their apps properly indexed to ensure content discovery, both through search and through “peek and pop.”
Source: The Verge
