We here at the Lab are very delighted and honored to learn that our previous campaign for One Direction on the popular messaging app Kik has earned a Smarties Award from the Mobile Marketing Association. The Smarties Awards recognize the most effective mobile marketing campaigns around the world, and the aforementioned campaign included a Kik Card that, in addition to connecting fans with the band, gave One Direction a 24/7/365 presence on Kik and a new channel to drive engagement. It also provided fans on Kik with exclusive unlockable content.
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