Getting into the hearts and minds of consumers and defining core motivators for purchase is more important than ever. This week in Los Angeles Envirosell presented “The science of Shopping Conference 2009.†Envirosell researchers and consultants from several regions including Brazil, Russia, China and India presented in-depth looks into psyche of customers across the globe and how the economy is affecting the current state of retail.
Paco Underhill, Founder and President of Envirosell (and a superstar in the retail industry), shared his insight into major retail trends, issues, and opportunities of this economy. According to Underhill there has been a fundamental paradigm shift–and the art of consumption is changing. Continue reading “How consumers are changing”
