Motorola Sponsors Four Fashion Week Designers

When Motorola decided to market its new flagship smartphone, the Moto X, as more of a fashion accessory than a phone, it caught the industry off guard. The company is pushing that image hard through a new partnership with fashion brands in NY Fashion Week, as models will carry the customizable device down runways. Working with Hood by Air, Telfar, En Noir and Rochambeau, Motorola aims to literally turn heads as designers will paired custom phones with their new spring collections. In addition, Moto X Kiosks will be installed at Fashion Week parties that will feature interactive ads that recognize what colors a person is wearing and match a customized phone to their outfit.  t’s not the first time technology featured on the runway; in 2008, HP unveiled a digital clutch at the event. Motorola probably hopes their device has more longevity than HP’s effort, but will be hoping for a similar publicity bump and branding expansion.