What Happened
On Monday, Facebook introduced a new video embedding API and SDKs for Apple Watch and Apple TV, aiming to push content that currently lives on its platform into new places. The video embedding API will allow for third-party apps to use Facebook’s video player, which comes with an interactive drop-down sidebar and an autoplay option, further expanding the reach of Facebook videos. The two new SDKs, on the other hand, aim to help developers better incorporate Facebook services into the apps they are building for the new Apple TV and Apple Watch.
What Brands Need To Do
Facebook videos have been gaining momentum with brand advertisers in recent years, as Facebook’s vast amount of user data makes it as a more targeted and effective alternative to YouTube. With these new API and SDKs, brands should consider using them to expand the branded content that already lives on Facebook’s platform to reach more users across devices.
Source: The Next Web
