Welcome to the Lab’s coverage of CES 2024, available exclusively to Mediabrands clients and agency teams.
As always, the entire IPG Media Lab team was in Las Vegas, pounding the show floors to bring you the noteworthy exhibitors and must-see innovations. While we did encounter the world’s first AI-powered office chair, there were plenty of products and announcements from the show floor that will fuel meaningful innovation in 2024 and beyond, like new ways to experience live entertainment, innovative display technologies, and advancements in mobility.
Click here to read our in-depth CES 2024 Trend Report
Check out the recordings of our lineup of CES 2024 content sessions:
Click on the titles of each session to watch the recordings directly on Vimeo. Thank you!
CES Kickoff & Session Overview
by Adam Simon, IPG Media Lab
A look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2024.
The Future of Entertainment & Media
by Richard Yao, IPG Media Lab
CES is a launch pad for emerging media of all stripes. Explore how evolving technology opens new doors for brands in every category.
MAGNA Ten Trends to Watch
by Dani Benowitz, MAGNA
Hear how the post-pandemic era has impacted behaviors and priorities for brands, media companies and consumers alike, and the collective implications on the 2024 ad market.
The Future of Health & Wellness
by Ryan Miller, IPG Media Lab
A look at how health and wellness brands can leverage innovative health devices to deepen their consumer relationships.
The Future of Mobility
by Josh Mallalieu, IPG Media Lab
Highlighting disruptive car announcements from the show floor and discuss their implications for OEMs and delivery logistics.
The Future of Luxury
by Chelsea Freitas, IPG Media Lab
Covering the shifting consumer mindset around luxury consumption and how it is driving disruption for both premium and accessible luxury brands.
The Future of the At-Home Economy
by Katy Geisreiter, IPG Media Lab
Join us for a look at the smart home and IOT devices & platforms featured at CES, and how brands can use them to reach consumers.
The Future of Play
by Tom Trudeau, IPG Media Lab
An in-depth exploration of the state of play, covering key trends in gaming, toy, and shifting parental priorities.
Click here to download the full schedule of our CES events!
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