Welcome to the Lab’s coverage of CES 2023, available exclusively to Mediabrands clients and agency teams.
CES can be an overwhelming experience, full of huge TVs, futuristic cars, and weird gadgets. That’s why the Lab arrives early before the show officially opens, and hits the show floors to scout for the best-in-show.
Check out the recordings of our lineup of CES 2023 content sessions:
Click on the titles of each session to watch the recordings directly on Vimeo. Thank you!
by Adam Simon, IPG Media Lab
A look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023.
by Chelsea Freitas, IPG Media Lab
Join us for a look at the smart home and IOT devices & platforms featured at CES, and how brands can use them to reach consumers.
by Katy Geisreiter, IPG Media Lab
A look at how health and wellness brands can leverage innovative health devices to deepen their consumer relationships.
by Dani Benowitz, MAGNA
Hear how the late pandemic era has impacted behaviors and priorities for brands, media companies and consumers alike, and the collective implications on the 2023 ad market.
by Josh Mallalieu, IPG Media Lab
Highlighting disruptive car announcements from the show floor and discuss their implications for OEMs, travel brands, and delivery logistics.
by Kara Manatt, MAGNA
Latest and greatest from the media trials program on topics such as misinformation, content, adjacency, and best practices on TikTok.
by Richard Yao, IPG Media Lab
CES is a launch pad for emerging media of all stripes. Explore how evolving technology opens new doors for brands in every category.
by Ryan Miller, IPG Media Lab
Covering evolving consumer behaviors around traditional vices like alcohol, cannabis, and gambling, and where Sin City is headed next.
In addition, we also put together a handy innovation roadmap pocketbook to highlight the most important innovation trends that you may encounter on the show floor at this CES.
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