Innovation
Annual
Innovation Annual is our collection of articles on various innovation territories in technology and media, designed to provide you with a roadmap through all these challenges and growth opportunities.
Each year, we analyze over two dozen innovation territories that are most applicable to your business and marketing efforts. Taking a deep dive into each innovation territory, our global network of experts weighs in with unique perspectives to help you form your own opinions.
Innovation Annual*IPG Mediabrands employees only
Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels.
Annually, in partnership with Dynata, we survey 2,500 smartphone owners aged 16-74, asking them about their awareness, past and planned usage, and perception of emerging technologies and media channels. That survey data is fused with our Acxiom data stack, allowing us to identify which tactical areas of innovation your audiences engage with.
Futurecaster Dashboard*IPG Mediabrands employees only
