Tag: CES 2015

CES 2015: Five Booths To See At C Space

Posted on by Lab Team

CES 2015 is big: the Las Vegas Convention Center seems to stretch for miles, and, well, it does. And as “it” categories like wearables and the Internet of Things gained in popularity, CES has expanded to new locations. This year, a third location has opened: C Space at the Aria, which is the dedicated headquarters for marketers, content fiends, social scouts, and ad tech and TV.

Five booths to see

  • BrightLine: Smart TV ad solutions that bring TV ads into the 21st century. Booth CS-4.
  • Samba TV: Samba TV’s advanced automated content recognition technology is forging a more insightful and more impactful relationship between TV and mobile. Booth CS-2.
  • The Onion: Not just the Web’s best satire publication, The Onion is an innovative and rapidly expanding publisher with an eye for interesting ad solutions. Booth CS-1.
  • TubeMogul: Specializing in programmatic, TubeMogul is on the forefront of digital ads. It’s also the only digital programmatic company to date that is publicly traded. Booth CS-3.
  • Watchwith: Operating in the second-screen universe, Watchwith will be implementing a very interesting integration — Syfy’s new 12 Monkeys TV series will sync with Philips Hue connected lighting via its technology. Booth CS-8.

CES 2015: The Yahoo Experience And A Conversation With BlackBerry

Posted on by Lab Team

Today IPG Media Lab took a detour from the Las Vegas Convention Center to walk through the “Yahoo Experience” at the Cosmopolitan. Of particular note was Yahoo’s proprietary content recognition and delivery service for Smart TV. Otherwise known as ACR, the technology has been around for a bit, but it’s at the forefront of Yahoo’s content strategy for 2015. The company has a footprint of 4.4 million televisions, which gives it a sample size 50 times that of Nielsen. (And of course, if you have the Yahoo Sports mobile app open, you can get the same ad on both devices, and that user data will connect across all Yahoo properties — including Tumblr.) Yahoo is moving toward this strategy because it yields more eyeballs, better ad revenue, and more interesting data.

Next door to the Yahoo Experience, Pogue interviewed BlackBerry CEO John Chen about the future of the phone company. While not the mobile powerhouse it used to be, Chen insisted their phone business is still profitable, and  intends to expand distribution in 2015. And despite the lower profile of BlackBerry’s phone, its QNX automotive system is used in 50 million in-car systems, and possesses a 50% market share. Over in the North Hall, QNX has featured a Maserati with its infotainment and telematics systems working in full throttle. As the car is a huge story at CES 2015, expect this sector of BlackBerry to keep growing.

CES 2015: Avegant To Debut Sleek Headphone-like VR Headset

Posted on by Lab Team

Read original story on: Re/code

Avegant, a Michigan-originated VR startup., is trying to create a virtual reality headset as stylish as Beats’ headphones. Today it shared the design of its first headset, the Glyph, exclusively with Re/code ahead of its formal unveiling at this year’s CES. Although its functions may pale in comparison with, say, the new prototype for Oculus Rift Crescent Bay, it sure looks great.

 

CES 2015: The Best New 3D Printers Roundup

Posted on by Lab Team

 Read original story on: GizMag

3D Printers made their splashy debut at last year’s CES and continued to evolve throughout 2014. At this year’s CES, well-established brands like MakerBot and 3D Systems aren’t likely to release any major updates to the flagship desktop machines they debuted last year at CES, but plenty of other companies are coming out with new, improved offerings. Here are some highlights:

Ultimaker, now three years old, expanded beyond its Ultimaker 2 with the Ultimaker 2 Go and Ultimaker 2 Extended.

ROBO also came to CES with an expanded lineup, which now includes the new R2, R MEGA, and R MINI, which will sell for just $399.

Taiwan’s XYZprinting unveiled their $349 da Vinci Junior, which is reportedly much easier to manage than their current da Vinci 1.0 model.

Voxel8, which draws its founding team from Harvard, announced an interesting hybrid machine that prints both plastic and conductive ink. A developer version of the printer will begin shipping in late 2015.

CES 2015: Intel Debuts PC On A Stick

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Read original story on: TechCrunch 

Intel just shrank an entire PC desktop, minus the monitor, down to a thumb drive-sized stick. The Windows 8.1-based Compute Stick contains a quad-core Atom processor, 32 GB of storage, 2 GB of RAM, along with standard Wi-Fi and Bluetooth support. It will retail for $149, early this year. With PC at such a portable size, one could say that computers would be the next wearable.

In related news, Intel is also diving deeper into wearables with the new Quark SE chip, which targets targeting makers building wearable devices.