TV advertisers are constantly battling for consumer attention so it’s no surprise networks have begun offering differentiated ad products to drive engagement. Take for instance, Glen Beck’s cable network, TheBlaze, which is testing four live 90 seconds commercials which look more like content than ad spots. Native ads and real-time creative have proven effective in the online space, so expect similar results for TV but will the improved metrics justify the ad spend?
Tag: content marketing
BIA/Kelsey Predicts Boom In Native Ads
A new release from BIA/Kelsey predicts “native” ad spend on social media sites to increase from 1.53 billion this year to 3.85 billion in 2016. For some reference, these native formats treat ads as any other piece of content, like a promoted tweet in your newsfeed. While we’ve seen much debate over their effectiveness, expect social ads to grow on platforms like Facebook, Tumblr, Foursquare and maybe new entrants like Tout and Pinterest.
Percolate Raises $9 Million Series A to Help Brands Create Content | Digital – Advertising Age
Native Advertising: Media Savior or Just the New Custom Campaign? | Digital – Advertising Age
The Pros And Cons Of Native Advertising
