TheBlaze Tests Live Commercials

TV advertisers are constantly battling for consumer attention so it’s no surprise networks have begun offering differentiated ad products to drive engagement. Take for instance, Glen Beck’s cable network, TheBlaze, which is testing four live 90 seconds commercials which look more like content than ad spots. Native ads and real-time creative have proven effective in the online space, so expect similar results for TV but will the improved metrics justify the ad spend?