Whatâ€™s the value of an iPhone app download for a brand? The answer varies wildly. For eBay, the value was nearly $100 in sales per download. According to an article in the Financial Times, eBayâ€™s iPhone app has seen over $400 million in sales to date, from just over 4.6 million downloads. To be precise, that came out to $89.95 in sales per download â€“ but the year end (and holiday season) hasnâ€™t yet come.
With numbers like those, one must wonder what kind of ROI Amazon is seeing with their iPhone app. But more than anything, this news points to two key ideas: Mobile commerce is the here and now, and the mobile divide keeps getting wider. Continue reading “$100 Per Download: The eBay iPhone Story”