AMC is premiering their new series, Halt and Catch Fire on Tumblr a full two weeks ahead of its TV debut. It’s a TV first for the tech drama but seems to be a fairly strategic move. We reported earlier on Tumblr’s huge social TV presence, garnering more than 2x the chatter of Twitter based on a Pulsar study. By incentivizing that audience to engage upfront, Halt and Catch Fire should be well positioned to drive buzz all season.
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