Twitter announced today that its conversion tracking tool, previously only available in private beta, is now accessible to analyze promoted tweets across the twitter landscape. It’s the latest tool that the microblogging network has added to its analytics arsenal, and it works, essentially, by tracking how many users click on purchase links offered in promoted tweets. This number is then compared to the set of users who have viewed or engaged with any promoted tweet campaign, for a better idea of how the campaign is doing more broadly. It’s yet another move by Twitter to justify its profitability and existence in the increasingly crowded space of social ad networks.
Tag: promoted tweets
Twitter Opens Ad-Buying To All U.S. Users
Twitter took a big step forward last March with its self-service ad platform that was designed for personal branding and social media marketing. And a year later, after much feedback, Twitter is ending its invite-only service and opening ad-buying up to all U.S. users. This means that anybody can now sign up and buy promoted Tweets of their own, with all the same sorts of analytics and marketing tools provided that the big advertisers and campaigns get with their promoted tweets. This doesn’t mean that you’ll see more ads on the social media service per se, but you might start to see some more unexpected promoted tweets pop up as users begin to experiment with the ad-buying service for their own individual projects.
