â€œIâ€™m hungry.â€ â€œIâ€™m bored.â€
Groupon is building an entire experience around these four simple words with a unique little app called Groupon Now.Â The idea is that users open the Groupon Now mobile application and are presented with two buttons: â€œIâ€™m hungyâ€ and â€œIâ€™m bored.â€ After selecting an option, the application presents users with a list of time-sensitive deals based on their location.
“It makes Google’s market look quite small if we get it right. It’s really tapping into the largest part of commerce in the U.S.â€”local,â€ says Groupon investor Harry Weller. Continue reading “4 words that may change shopping forever”