A few years ago, before we came into this broadband explosion, I was really interested in desktop applications. The idea that you could download some kind of application and have it live on your desktop independently of the browser sounded like a great idea. As long as you had a connection, you could consume or experience content in that environment.Â It could be branded and have a unique function. Well now these desktop applications have really arrived, in the form of widgets (some say its Web plus Gadget).
These range from functionalityâ€¦a weather widget, a mapping widget, even a sudoko widget. Â And marketers are jumping inâ€¦. example, there is a Harry Porter branded clock widget, Â a Momâ€™s Club Weekly Poll widget and more philanthropic, Donorâ€™s Choose, whoÂ sponsors a widget to help raise funds for schools through bloggers.
Commerce opportunities abound. Amazon widgets, â€˜air compareâ€™-find the best price for tickets, a WOOT widget (highly discounted items) and the opportunity to brand them.
There areÂ someÂ that offer functionality within some of the Â newer web solutions;Â Sixpart has widgets that they call â€œbling for your blog”.Â
Think of these as great give aways for opting in or another way to extend your brands benefits by offering a helpful solution to an everyday task.Â They can be downloaded off of webpages or even banner advertisements
And they can be fun tooâ€¦.games, niche themed content ( find discount shoes), you name it, thereâ€™s a widget to be born
Here is a good list of where to find them: