We continue to see businesses emerge that organize individual's willingness to generate content around thematically cohesive user experiences. VideoJug offers "how-to" UGC videos, Travelistic offers user generated travel videos. Two months ago JPG Magazine relaunched and entered the category. JPG is a user generated photography magazine. Editors post a theme on the site, JPGmag.com. The community submits photographs and votes on submissions. Editors pick the best submissions to produce a glossy photo mag. The circ and audience numbers are small but our research has shown that the "fame" of being published is a powerful draw to elicit participation. Brands can pay to have a theme customized to their brand. JPG's publishing house, 8020 Publishing, is backed by Halsey Minor and plans to roll out other magazines using this model starting with a travel magazine this summer.