Branded Urinal Games to Help Defeat Drunk Driving

peescreen3It’s been all over the net for a while now, but Saatchi & Saatchi Germany has created an innovative solution to combat drunk driving: They call it the "Piss Screen." Essentially, an LCD monitor is mounted on the wall above urinals at bars. Users (I guess that’s the right term for them) then can engage in a branded racing game by controlling their car by directing their urine stream. When they crash, a message comes up saying "Too pissed to drink?" and gives the number of a taxi service.

I’m not sure that this is such a great idea, really. If the game was fun enough, I think I might actually be inclined to drink more so that I could play it more often. I’m imagining huge lines

And exactly what type of metrics would you measure? Engagement?

A hilarious video demonstrating the device is below the jump: