Isis Consortium’s Heavy Presence at SXSWi

Conversations about mobile payments are happening all over Austin this weekend, and conference sponsor ISIS  is leading many of them.  The group, a joint venture between Verizon, T-Mobile and AT&T, announced this week that 95% of the nation”s POS system manufacturers (VeriFone, Ingenico, ViVOtech and Equinox Payments) will integrate and support the ISIS Mobile Commerce Application.

Here”s a nifty video they put together on the floor yesterday describing their product.  In a panel this afternoon, representatives from ISIS drove home the idea that mobile loyalty and preferred pricing will be key to moving contactless payment beyond simple transaction value and toward true lifestyle adoption.