Croudsourcing Mobile Traffic App Waze Launches Location-Based Ad Platform

It’s been a big month for Waze, the crowdsourcing mobile traffic app that already has over 30 million Wazers.  After being tapped by FEMA and The White House to identify gas stations in need of fuel in the wake of Hurricane Sandy, the startup also just launched its advertising platform showing the most relevant local merchants and big brand stores along your route. The self service platform is already being deployed by Dunkin’ Donuts, Circle K, and Jamba Juice. We’re big fans of the Waze’s technology which illustrates the power of knowing not only your audience’s demographic, but where they are and where they’re headed on the road.