VW’s Slowmercial For DVR Skipping

DDB Brussels launched a novel VW TV commercial aimed at getting the attention of both live and DVR viewers who fast forward through 80% of commercials.  Billed as a “Slowmercial,” the spot is as static as a print ad other than the slowly rolling top of the car.  The commercial ran during blockbuster shows like Homeland and Bones which have a 40% delayed viewing audience. DDB claims the spot will has up  to 50% more impact than an ordinary TV commercial.