It seems as if WhatsApp rumors won’t die. Last year it was Facebook that was rumored to be purchasing the world-wide messaging powerhouse; this time it’s Google that looks to be moving in for the acquisition. It is said that the continually expanding company is looking to spend close to $1 billion on WhatsApp, which would put it in the same league as Instagram. WhatsApp lets users send messages for free across many smartphone platforms, and is currently the number one app in the App Store in dozens of countries. It has also been downloaded more than 100 million times from Google Play. What’s clear is that WhatsApp is on the rise; whether it gets purchased this time remains to be seen, but could have wide implications for mobile messaging and Google’s social media strategies.