Foursquare Revamps Business Pages

In a continued effort to rebrand and expand its offerings, Foursquare has been evolving from a friend-finder to an expansive recommendation engine. Yelp is their foremost competitor, and with that in mind, Foursquare is revamping its online pages to keep pace with the high standard that its mobile apps have set. According to the company’s data, 50 million people come to the site every month for recommendations and reviews, and most of these viewers are actually from Google. The new design puts the emphasis on the advantages that Foursquare presents, namely its ability to generate relationships between similar places and judge appeal based on hundreds of check-ins and likes. The service, in its new incarnation, isn’t too different from a Pandora for restaurants and bars. Whether it can compete with Yelp’s already established 100 million monthly visitors remains to be seen, but they’re definitely trying to make a concerted effort at trying.