Words With Friends Moves Into Real Time

Taking a big step off of mobile screens and into the world, Words With Friends is taking its Scrabble-like model to the streets of NYC. On Wednesday evening, Crystal Light will partner with the mobile game and bring the experience to players in real time at the Maritime Hotel courtesy of an eight-story-high board. Players who enter a word during the game will automatically be entered to win various prizes. This marks the first time that the game will be brought into real time, and into real world experiences, as well as one of its first partnerships with other companies.