Yahoo Partners With Twitter For News Feed Integration

In an effort to update its offerings, Yahoo has partnered with Twitter to integrate tweets from a number of major news sources into its homepage news feed.  This comes on the heels of a major brand overhaul by CEO Marissa Mayer, focused on maximizing personalization of the brand’s products.  There has been little chatter about how this upgrade actually applies to Yahoo’s personalization goals, but with their many startup purchases and branding overhaul in progress, big things appear to be on the horizon for Yahoo.