Big Media Deals With YouTube Talent

Getting genuine traction in the YouTube world has proven a fickle task for even the biggest advertising groups, and as a result many have focused on attracting homegrown talent in the YouTube world. Instead of invading YouTube, they’re hiring the people who understand the medium from the ground up; indeed, last week Phil DeFranco was acquired by Revision3, and DreamWorks Animation picked up AwesomenessTV for a reported $33 million. So although things like AdSense are great, personalities like DeFranco can offer a much more advanced approach to putting advertising on their content.