Twitter Continues Ad Expansion

Twitter today inked a deal with WpP to expand its data-driven marketing. The deal will focus on tapping and interpreting Twitter’s massive data collection, and the deal will span several WPP unites including GroupM, Kantar, and Wunderman. This will likely mean more effective ad campaigns for marketers across the platform, and it will help expand Twitters footprint to regions like Japan, Turkey, Mexico and Brazil. This comes on the heels of Twitter’s Starcom MediaVest deal in April, which granted millions of dollars to preferred ad slots for clients like Microsoft, Coca-Cola, and Procter & Gamble.