As YouTube continues to expand their paid and original channels, they have begun opening up their 40,000 sq ft LA studio to content creators on their platform. Qualified partners must have at least 100,000 monthly views to book time in the studio. All of this, of course, is geared towards producing higher quality video that will make YouTube a more attractive space for major advertisers who might have passed on all of the cat videos of yesteryear.
Editor’s note: Cat videos are actually still quite popular. See recent Buzzfeed post for reference.