Netflix Introduces User Profiles

It’s a common problem–there are three or four people sharing one Netflix account, so the suggestions become a mashup of many tastes. Netflix addressed this with profiles, and now multiple users of the same account can create their own page – with the goal being to give the individual a more tailored selection of viewing options. According to Netflix’s internal research, members of the same household are the most likely to share a Netflix account, which is the worst possible scenario for algorithmic suggestions; children’s shows mixed with action movies and dramas yields mixed recommendation results. What’s more, suggestions are now social, with Facebook integration now baked into the profile system. It means a more individually – and socially – curated Netflix account for everybody.