Lowes’ Life Hacks On Vine

For a great example of a brand using Vine, take a look at Lowes. The hardware company has been posting “life hacks” or six second instructionals to improve your home. Examples include drilling holes in your trash can to prevent trash bags from getting stuck among others. Unlike some brands which will port over existing content to Vine or Instagram Video, Lowes understands that distinct channels demand original content tailored to the medium.