iTunes Radio Launches In September With New Ad Scheme

iTunes Radio is officially debuting later this year, and an Ad Age report detail how advertising will work on the new platform. Several high profile brands – like McDonalds, Nissan, and Pepsi – will be part of the launch. In January 2014, ads on iTunes Radio will become widely available via a platform called iAd for a minimum buy-in of around $1 million for either interstitial audio ads, video ads, and “slate” ads, display ads that will take over whatever screen the consumer is using. Users will be served one audio ad every 15 minutes, and one video ad every hour. Apple users, however, will be able to avoid ads by purchasing iTunes Match.