Netflix’s flagship series, House Of Cards, earned itself a Best Director Emmy last night for David Fincher, and simultaneously made history as it was the first time a major category award went to an online video provider. It adds a sense of legitimacy for Netflix, who will continue to look for feature material in Hollywood. The award makes Netflix a legitimate competitor with the traditional networks, and lends credibility to its model: making the complete show available all at once. Clearly, breaking out from the TV-channel model has done wonders for Netflix, and it now has the awards to prove it. It will force – and at least in part already forced – technologically-savvy advertisers to reconsider their models.