Pinterest Introduces Article Pins & “Read It Later”

Pinterest is making continued design moves and improvements. They’ve announced the launch of an updated “article” pin type that’s designed to expand Pinterest’s reach beyond photographs and linking to e-commerce sites. It turns Pinterest into an article-sharing service, with information like headlines, titles, and descriptions embedded into the pin itself. Today’s changes mean that extra metadata will appear automatically. It’s also introduced a “read it later” service in conjunction with the embeddable article pins, positioning the service as a potentially useful bookmarking tool for looks, websites, and interesting pieces; it could also provide incentives to advertisers who provide targeted offers. For instance, if a user has been pinning articles about running, a shoe brand might point the user to its athletic-themed pins, which also link to its e-commerce outlet. It’s a potent combination that might work wonders in the very near future.