The New York Mets have entered a trial utilizing Apple’s iBeacon indoor mapping feature to customize the At The Ballpark app for everybody that walks into the stadium. They are looking to customize the app based on where you are within the stadium, turning the ballpark into an interactive playground of sorts. The idea is to create a series of “micro-locations” within the stadium to trigger different experiences for the fans as they work their way through to their seats, or to get beverages and food between innings. Because iBeacon is customizable, each stadium would feature different experiences, intertwined with different brands. It’s a truly powerful technology that is just being put to the test; this feature could truly enhance venues of all stripes for consumers who aren’t intense fans or just want to experience the venue itself.