Colors don’t seem to be moving the new iPhone 5C off of the shelves. Retailers across the board are dropping prices on the new technology, with Best Buy the latest to offer a $50 price promotion with a contract. Yes, the 9 million phones sold on the first weekend was a new record for Apple, but it turns out that the 5s accounted for 3.4 times more sales than the 5C, or 6.95 million units of 5s sold and 2.05 million units of 5C sold. So while the 5s is flying off the shelves, the “repackaged” iPhone 5 isn’t moving quickly at all. It means that a flash of color isn’t, in fact, enough to move what is essentially last year’s model; people want what is truly new.