Microsoft Announces Bing Offers Test

Microsoft today debuted Bing Offers, which is a Card-Linked program that saves credit card details for automatic discounts. Called “Bing Offers Card-Linked,” the program is based on a partnership with transaction processing company First Data, as well as credit card networks like Visa and MasterCard. The goal is to leverage the “offers” space, which is vibrant, but customers can’t easily take advantage of the variety of offers thrown at them. Microsoft figures that if it can store card and offer information in one, easy-to-access location, users will have a very simple way to utilize digital interoperability, without a lot of the friction that third party systems offer. By signing up, offering your Credit and Debit card information, and simply shopping through Bing, you’ll be automatically reminded of updates and offers.